For Immediate Release
January 27, 2012

 Super Salsa Sunday: Salsa Senorita Scores with Game Day Recipes
“Legally Addictive Salsa” Spices up Super Bowl Parties

(Birmingham, AL) Football fans can add Salsa Senorita to their game day line-up for Super Sunday, February 5th. Salsa dominates the Super Bowl of American condiments, with more than 270 million units of salsa being consumed annually in the U.S. according to Bloomberg Business Week. Salsa has been outselling ketchup for more than a decade, and sales continue to rise with chips and salsa recognized as the “go to” snack for Super Bowl Sunday.

“One reason salsa sales have continued to grow so dramatically is that American tastes demand it. Spicy foods continue to be very popular among consumers”, says Salsa Senorita co-founder and TV cooking personality Lori Sours who adds, “ we’re all much more conscious about the nutritional value of foods; we’re looking for flavorful foods that have been minimally processed and Salsa Senorita brand salsas provide an all-natural, no- preservative option. Our salsa really is vegetables in a jar.”

Lori and her brother Mark Coffman, native New Mexicans, created the Salsa Senorita line of all-natural salsa from a favorite family recipe after realizing there was not a truly authentic, all-natural southwestern salsa on the market. Lori and Mark share their passion for authentic southwestern cuisine on the company’s website, www.salsasenorita.com where Lori also shares some of her salsa-making sensibilities. “It isn’t all about the tomatoes; it’s about all the fresh ingredients- the tomatoes, onions, jalapenos and spices blended together. That’s why we call it the ‘legally addictive’ salsa,” says Lori.

Salsa plays at the top of its game not only as a dip but as a spicy, healthy recipe staple. It’s a key player in a variety of popular game day snacks including classic guacamole, Salsa Senorita corn soufflé dip, salsa con queso and Mexican bruschetta. Party recipes, step-by-step cooking demos and a free recipe newsletter can be found at www.salsasenorita.com.

Salsa Senorita brand salsas are all-natural, uncompromisingly fresh and free of preservatives. Salsa Senorita is offered in four varieties: Hot, Medium, Mild and Roasted Garlic and is available at fine grocery stores and specialty food markets including Western Supermarkets, Piggly Wiggly, V Richards, Whole Foods, Manna Market, Tuscaloosa, Earth Fare , Huntsville and online at www.salsasenorita.com.

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For Immediate Release
June 16, 2011
 
Fireworks for Your Fourth of July Grill - Salsa Senorita Spices Things up With a Burger that Declares its Independence from the Ordinary
 
(Birmingham, AL) Celebrate the Fourth of July by taking an All-American classic to an all new level right in your own back yard with Salsa Senorita’s Salsa Burgers. No need to settle for the ho-hum hamburger when you can start the fireworks early with grilled burgers spiked with Salsa Senorita brand salsa , “ the Legally Addictive Salsa.”
 
“Our customers are incredibly loyal, and some claim they’re truly addicted to Salsa Senorita, so we spend a lot of time developing and perfecting quick and easy new recipes that call for the ‘Legally Addictive Salsa’ ”, says Salsa Senorita co-founder Lori Sours who takes on the persona of Salsa Senorita with frequent TV cooking demos and home-cooked videos she shares on her website, www.salsasenorita.com.
 
For Fourth of July 2011, Salsa Senorita whips up a refreshingly spicy grilled burger recipe that’s sure to win compliments and recipe requests at Fourth of July cookouts coast to coast. Her secrets? All-natural Salsa Senorita and Monterey Jack cheese mixed right into the patties before grilling. Serve on a toasted onion roll, and top with fresh avocado or classic guacamole and you’ve got a winning recipe for a burger that declares its independence from the ordinary. Happy Fourth of July grilling - Enjoy!

Salsa Senorita’s Salsa Burger
 
2 lbs. ground round
½ cup bread crumbs
½ cup Salsa Senorita – any variety
1 teaspoon salt
½ teaspoon pepper
1 cup shredded Monterey Jack cheese
Onion roll or regular hamburger buns
Sliced avocado or Salsa Senorita’s Classic Guacamole
 
Heat the grill to high temperature. In a large bowl, mix ground round, bread crumbs, Salsa Senorita, salt, pepper and cheese. Mix until all ingredients are well blended. Divide into 4-6 patties. Grill burgers until golden brown and slightly charred on first side, about 4 minutes. Flip burgers, and cook another 5 minutes for medium, or to desired temperature. Toast buns on grill. Place cooked hamburger patty on an onion roll or hamburger bun and top with sliced avocados or Salsa Senorita’s Classic Guacamole. Enjoy!
 
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For Immediate Release
November 15, 2010
 
Salsa Senorita Launches into Whole Foods Market
 
(Birmingham, AL) El Nuevo Foods, LLC is pleased to announce that its Salsa Senorita line of all-natural salsas has been introduced at Whole Foods Market in Birmingham, Alabama. Salsa Senorita, “the legally addictive salsa”, is an authentic southwestern style salsa available in Hot, Medium and Roasted Garlic varieties.
 
“ We are thrilled to see Salsa Senorita on the shelves at Whole Foods; what makes our salsas so unique is the fact they are all-natural and free of preservatives plus we don’t use any tomato sauce or paste - just whole fresh tomatoes when we go to production. We think this is what makes Salsa Senorita a perfect fit for Whole Foods.”, said Salsa Senorita co-founder Lori Sours.
 
Lori is a native of New Mexico where she cultivated her love of all flavors southwestern. She and her brother Mark Coffman created Salsa Senorita from a favorite family recipe when they realized there was not a truly authentic, all-natural southwestern salsa on the market. Lori and Mark share their passion for authentic southwestern cuisine on the company’s website, www.salsasenorita.com where Lori also shares some of her salsa-making sensibilities. “It isn’t all about the tomatoes, it’s about all the fresh ingredients- the tomatoes, onions, jalapenos and spices blended together. That’s why we call it the ‘legally addictive’ salsa,” says Lori.
 
Salsa Senorita brand salsas are all-natural, uncompromisingly fresh and free of preservatives. Salsa Senorita salsa is available at fine grocery stores and specialty food markets in Southern California and New Mexico as well as Alabama markets including Whole Foods, V.Richards, Western Supermarket, Piggly Wiggly and others. Salsa Senorita salsa, recipes and entertaining tips are available on line at www.salsasenorita.com.
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Media Contact: Melanie McCraney
melanie@mccraneypr.com (205)870-8652

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For Immediate Release
December 2, 2010
 
 
Some Like it Hot! Salsa Senorita’s quick and easy recipes
 spice up holiday cooking
(Birmingham, AL) Some like it hot for the holidays, and the creators of the Salsa Senorita line of all-natural salsas are adding a spicy twist to holiday entertaining with authentic southwestern recipes that are easy to prepare and sure to please. Even leftover turkey gets a hot new flavor in cheesy layered enchiladas- an impressive yet simple dish that’s remarkably healthy and low in calories and fat. A little salsa adds zest and excitement to all kinds of everyday dishes from meatloaf to pot roast to salads. There’s a great gallery of recipes that call for salsa on www.salsasenorita.com.

Salsa Senorita co-founder Lori Sours is a native of New Mexico where she cultivated her love of all flavors southwestern. She and her brother Mark created Salsa Senorita from favorite family recipes when they realized there was not a truly authentic, all-natural southwestern salsa on the market. Loris shares her passion for authentic southwestern cuisine on her company’s website, www.salsasenorita.com where she also shares some of her salsa- making sensibilities. “It isn’t all about the tomatoes; it’s about all the fresh ingredients- the tomatoes, onions, jalapenos and spices blended together. That’s why we call it the ‘legally addictive’ salsa”, says Lori who along with her brother founded El Nuevo Foods and created the Salsa Senorita line of all-natural, preservative-free salsas. Here are a couple of their favorite holiday recipes.

Salsa Senorita Turkey Enchiladas
 
2 cans fat free cream of chicken soup
1 cup fat free sour cream
2 cups cooked chopped turkey (may substitute chicken)
1 (12 ounce) jar Salsa Senorita brand salsa (hot, medium or roasted garlic)
¼ cup chicken stock
18 corn tortillas
2 cups grated Mexican cheese
 
Combine first 5 ingredients in sauce pan. Cook over low to medium heat for approximately 30 minutes, stirring occasionally. Do not boil. Place 6 tortillas on the bottom of 3 quart casserole dish; cover with 1/3 of the sauce and 1/3 of the cheese. Repeat layering twice, finishing with cheese on top. Bake at 350 degrees for 45 to 50 minutes or until top is golden brown. Let stand 10 minutes before serving. Serves 6.
Serve with the Classic 5-minute Guacamole Salad found on www.salsasenorita.com.

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For Immediate Release
December 10, 2010
Media Contact: Melanie McCraney
melanie@mccraneypr.com (205 ) 870-8652
 
 
Salsa Senorita Featured on Fox TV
(Birmingham, AL) “Salsa Senorita” Lori Sours stirred up spicy takes on holiday leftovers in a cooking demonstration on Fox 6 TV’s Good Day Alabama in Birmingham, Alabama. In a segment devoted to adding excitement to classic holiday staples, Lori showed viewers how to prepare quick and easy Salsa Senorita Turkey Enchiladas.

“Turkey Enchiladas are tasty, healthy and easy to prepare, so it’s a ‘go-to’ recipe for the weekend after Thanksgiving”, said Lori, who added that the low-fat ingredients combined with the all-natural Salsa Senorita salsa make for an easy dish for family or entertaining. “You’ve got all the veggies and seasonings you need in the jar: the tomatoes, onions, chilies, peppers and spices in the Salsa Senorita bring along the fresh flavor. When you’re using reduced – fat ingredients you need to add a little punch, and that’s where the salsa comes in- we call it the ‘legally addictive’ salsa . ”

Lori served the turkey enchiladas with a side of salsa-spiked black beans and fresh iceberg lettuce salad topped with homemade guacamole, and she shared her famous 3- ingredient recipe for Classic Salsa Senorita Guacamole: fresh avocado, fresh lemon juice, and Salsa Senorita salsa to taste. Lori returns to the set of Fox 6 TV’s Good Day Alabama December 11th to demonstrate how to make authentic New Mexico style Tortilla Soup.

Lori Sours and her brother Mark Coffman created Salsa Senorita and are cofounders of the El Nuevo brand of all-natural foods. They draw on their heritage as natives of New Mexico in creating all-natural authentic foods that are uncompromisingly fresh. Salsa Señorita is available at Whole Foods, V. Richards, Piggly Wiggly, Western Supermarkets and other locations in Birmingham, Alabama. It is also sold in fine markets in California, New Mexico and Georgia. Salsa Señorita is available on line at www.salsaseñorita.com.

“el sabor único de Nuevo México”!
(the unique taste of New Mexico)
www.salsasenorita.com
 

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 FOR IMMEDIATE RELEASE
February 10, 2011

Hot Idea for Valentine’s Day- Salsa Senorita’s “Oysters Rock-ya-fella”
 
 (Birmingham, AL) Salsa Senorita’s Valentine seduction dinner boasts a simple menu that begins and ends with the first course: Salsa Senorita Oysters Rock-ya-fella paired with a Fire and Ice Martini. Oysters Rock-ya-fella will have your Valentine coming back for more, and the Fire and Ice Martini will melt him into a hunk of burning love.
 
Where is the love? Little blue pills have nothing on oysters, a time-honored aphrodisiac, long revered for inspiring passion. The oyster’s legacy as an aphrodisiac dates back to Roman times, though some argue there’s no hard evidence to support this claim. “Who cares about the facts? Valentine’s Day is for those who prefer to indulge rather than argue. Turn off your Smartphone and forget about running to Wikipedia to prove your point,” says Salsa Senorita who advises lovers to push aside their sensibilities and jump right into an evening of intrigue.
 
The secret to this sensual St. Valentine-inspired dish is of course the salsa on top. Oysters Rock-ya-fella is simple to make: take a dozen fresh oysters on the half-shell, top with a teaspoon of Salsa Senorita brand salsa, and that’s it. The salsa provides a fresh alternative to the classic vinaigrette and cocktail sauces usually served alongside oysters on the half shell. “The timid can still enjoy the fresh oysters and all their benefits au’ natural, with perhaps a saltine cracker on the side,” suggests Salsa Senorita who intimates that when buying oysters at her local market she always slips the butcher a crisp twenty dollar bill to do the shucking duties so she’ll have time to properly prepare for the evening.
 
As for the Fire and Ice martinis, gin or vodka are both acceptable. The recipe is a snap: premium vodka or gin, a whisper of vermouth and a jalapeno-stuffed olive. “Top shelf all the way, the better the sprits, the better the martini”,says Salsa Senorita. Shaken or stirred? Be open-minded, she advises, after all, it’s Valentine’s Day.
 
When she’s not dispensing advice on romance and a host of other topics, Salsa Senorita (also known as Lori Sours) is marketing “The Legally Addictive Salsa” that she and her brother Mark Coffman created for their company El Nuevo Foods. Salsa Senorita brand salsas are all-natural, uncompromisingly fresh and free of preservatives. Salsa Senorita salsa is available at fine grocery stores and specialty food markets in Southern California and New Mexico as well as Alabama markets including Whole Foods, V.Richards, Western Supermarket, Piggly Wiggly and others. Salsa Senorita salsa, recipes and entertaining tips are available on line at www.salsasenorita.com.
 
 
Media Contact:
Melanie McCraney
McCraney Communications
Melanie@mccraneypr.com
(205)870-8652

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For Immediate Release
March 24, 2011
Media Contact: Melanie McCraney
melanie@mccraneypr.com (205)910-1323
 
Salsa Senorita Finds a Place at the Deli
 
(Birmingham, AL) Mr. P’s Deli, a landmark Birmingham, Alabama meat market and delicatessen has added Salsa Senorita to its store shelves. Salsa Senorita, “the legally addictive salsa”, is an authentic southwestern style salsa available in Hot, Medium and Roasted Garlic varieties, and is made by El Nuevo Foods.
 
“ Mr. P’s is known for carrying only top notch lines of specialty foods, and their customers trust them to be selective. We’re excited that they see Salsa Senorita as a natural fit,” says Salsa Senorita co-founder Lori Sours.
 
Lori is a native of New Mexico where she cultivated her love of all flavors southwestern. She and her brother Mark Coffman created Salsa Senorita from a favorite family recipe when they realized there was not a truly authentic, all-natural southwestern salsa on the market. Lori and Mark share their passion for authentic southwestern cuisine on the company’s website, www.salsasenorita.com where Lori also shares some of her salsa-making sensibilities. “It isn’t all about the tomatoes; it’s about all the fresh ingredients- the tomatoes, onions, jalapenos and spices blended together. That’s why we call it the ‘legally addictive’ salsa,” says Lori.
 
Salsa Senorita brand salsas are all-natural, uncompromisingly fresh and free of preservatives. Salsa Senorita salsa is available at fine grocery stores and specialty food markets in Southern California and New Mexico as well as Alabama markets including Whole Foods, V.Richards, Western Supermarket, Piggly Wiggly and others. Salsa Senorita salsa, recipes and entertaining tips are available on line at www.salsasenorita.com.

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